Is copywriting really that important? What’s the point in your website looking amazing if the words don’t incite any action? The answer – there’s no point. Copywriting is probably the most important part of having an effective web presence. We are experts at creating persuasive copy that moves people to action.
People don’t always buy the best products, often they buy the products/services that they can understand the quickest. That’s why it’s so important not to confuse your customers with overly complicated text.
When people visit a website they want to know (quickly):
1. What you do;
2. How your product/service is going to make their life better; and
3. What they need to do to get it.
So, if that’s what your customers want that’s what you should give them. Put this information on your homepage so they don’t have to search for it.