Slow page loading speed. It’s the age-old problem; you click on a website but then you wait and wait and wait. How frustrating is that?
Well, the facts show that if you have to wait more than just 3 seconds then there’s a 50/50 chance you’ll click away from the website and go find a faster one. That’s why it’s more important than ever to make sure that your website loads super fast. Check out the excellent infographic below which looks at 12 case studies to show how page load speed really affects conversion rates.
If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimising page load time leads to noticeable improvements in customer experience, conversion rates, and ultimately, your sales revenue. In fact, reducing your website‘s page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. —blog.hubspot.com