I know this has been said every year for the past few years but 2016 really is the year of social video. It’s totally revolutionised the way we do social media and it’s our view that this trend is only set to get bigger in 2017.
So why is social video so powerful? Simply put it’s storytelling through video. How else can a brand get over the whole background and ethos in such a succinct way? Video also has the power to stir emotions that the written word or images can’t – this emotion then motivates the watcher to action, whether that be to purchase your product or service or just share your video on their timeline.
So social video is here to stay, so if you’re not already doing videos as part of your overall marketing strategy then here’s our top 5 reasons why you need to start:
1. You get more traffic to your website
Internet browsers spend 88% more time on a website that has video on it. Currently, 50% of all mobile traffic is video and by 2019 this is expected to account for 80% of all traffic. Therefore, as a business owner it’s imperative that you have a killer video strategy and a cascade of amazing content.
2. Much better ROI
Having a simple explainer video on your main landing page can increase conversions by over 80%. Also, 64% of consumers are more likely to buy after watching a video. Just think about those figures for a second. How much would that be worth to your business. Well, for most businesses that would be a significant amount of money and therefore well worth the introduction of social video into your strategy.
3. More eyes on your business
Compared to text only posts, videos get much higher retention rates and engagement. That’s why it’s the content method of choice for most businesses but often smaller businesses are put off by the perceived cost of producing such videos. We don’t think that this has to be the case. In this day and age smart phone cameras are more than good enough to capture decent footage. If you want to full pro social video look, spend a few quid on a tripod, some lighting and upgraded microphones.
4. It’s brilliant for SEO
One study on search engine results pages revealed that people prefer video results than text. This is because videos easily catch the eye and are more interesting. It also encourages people to spend more time on your website. Pro tip: When uploading a video to YouTube, try to put yourself in the shoes of the person searching by asking, “What would someone trying to find my product/service actually type in?”.
5. Email also loves video
Have you tried including a social video in your monthly newsletter? No, well you should because click-through rates increase by 200% – 300%. You heard us right, 300%! Try replacing your old text newsletter with a simple engaging video and see what the results are. Pro tip: Include the word “video” in the subject line of your email too.
Noisybird Social Marketing can help you get heard online. It’s our calling to make your business fly. Ready to get heard? Claim your free proposal here.