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New Facebook Features That You Simply Cannot Afford To Miss

With all the new Facebook features coming out seemingly on a daily basis, Facebook is quickly becoming an all-encompassing utility that has outgrown its original social media conception. In the beginning, Facebook was a simple tool to connect with friends and family and share your world with others – It is now a complex platform that is used for so much more including marketing, and more recently, interacting with local businesses. October 2016 brought a welcomed selection of additions to the ever-expanding range of Facebook Utilities – What do these additions offer and how can they change the way you conduct business?

What changes have been implemented?

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Recommendations – What do you do if you want to find a quality hairdresser in your local area? You can now use Facebook to do so! The recommendations feature allows you to request information from your contacts pertaining to local businesses. For example, you could ask “I need my car servicing – Which garages are reliable?” this would appear on your timeline and your friends can respond by tagging local businesses in the comments!

Events –Maybe you want to check out what events are happening in your local area? Traditionally you might have to check the newspaper – Facebook can now facilitate this instead, and you can even use the platform to purchase tickets! Organisations and individuals can create events and invite their followers – if your friends are attending these events, it will display in your events tab.

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Business interactions – The final, and possibly most exciting addition is the new business features. Facebook now facilitates the following for businesses – Ordering food, requesting appointments, and requesting quotes! Yes, that’s right; you can now order a Kebab on Facebook or book that overdue haircut from your smartphone! These new Facebook features use a combination of messenger and the Facebook platform to provide interactions between a business and its customers.

How can these changes impact your life and business?

Convenience is the key point to take away from this set of exciting new additions. These new Facebook features are effectively making your life easier and giving you access to a whole host of new information and possibilities.

For businesses, the potential to increase your exposure and sales is great – This provides another avenue of business and another way that potential customer can interact with your organisation. Consider this – How many people use Facebook on a daily basis? The numbers are staggering and by implementing things like “Request a quote” buttons, the business process becomes so much easier and accessible.

Customers will be able to directly interact with your business with minimal effort. Furthermore, Facebook is accessible 24/7, therefore, these new features are not constrained by your business opening hours – A customer could request a quote at 9 pm in the evening for example, and you could simply access your page via your smartphone or tablet and respond to the quote promptly!

For small companies, Facebook will now serve as a viable form of advertisement and a platform from which they can conduct their business. With careful planning, and optimising the use the quote and appointment features, businesses can dominate the local market and greatly increase their potential customer base.

Noisybird are social media and content marketing experts and are dedicated to helping you get heard online. If you would like to discuss this article or any of our services in greater detail then please feel free to get in touch. Give us a call on 0113 314 1979 or drop us an email at hello@noisybird.co.uk.

 

facebook-custom-audiences

How To Smash It With Facebook Custom Audiences

Creating Facebook Custom Audiences

Advertising in the modern world has changed drastically – TV, Radio and billboard are no longer the primary means of marketing and social media has taken their place as the new solution. Millions of people have instant access to social media sites such as Facebook, Twitter and LinkedIn, therefore it stands to reason that advertising on these platforms provides a huge potential customer base for those willing to invest.

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Facebook has implemented paid advertisements for some time, and this methodology is continually evolving in its complexity – This business has a vast amount of data and statistics available that they can use to customise adverts and provide a targeted service that is beneficial for both the consumer and supplier. A new development that has arisen in the ability to create a “Custom Audience” – Read on to find out exactly what this means!

What is a custom audience?

A custom audience on Facebook is a captive group of individuals and organisations that already have an affiliation with your business. These people could have liked your Facebook page or shared one of your articles; they could be suppliers, past customers or even business partners. Basically, anyone that has shown an amount of interest in what you have to offer.

Facebook allows you to target this demographic of people and create customised audience groups – You can then use these groups to create specific advertising campaigns and hopefully increase your engagement and revenue as a result.

What is the benefit of this type of advertising?

Advertising often falls short due to its lack of reach and resonance – How many times have you noticed an advert on Facebook and dismissed it immediately as it has no relevance to you whatsoever? Generic advertising that isn’t suited to a particular customer base or demographic will often have poor results.

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This is why custom audiences and targeted advertising are so worthwhile. A custom audience lets you appeal to a group of people that you know has an interest in your business! They have already taken the first step, therefore a custom audience can simply push them in the right direction and prompt further action.

How do I create a custom audience in Facebook?

If you have a Facebook page created, you must take the following steps:

1. Go to “Ads Manager”
2. Select “Audiences”
3. Select “Create Audience” and then “Custom Audience”

You can then select how you want your audience populated i.e. how you want Facebook to select which users are included within the group – Possible methods include website traffic, app activity, engagement on Facebook and customer files. By selecting the Facebook option you can then choose what type of engagement you want to use including video, lead ad, canvas and page (i.e. users that have watched a video you posted or viewed a canvas you created). The “page” option allows you to create a custom audience based on users that have interacted with your Facebook page in some vicinity.

From there you can then choose various parameters such as what timeframe the interaction should be i.e. the last 30 days, and how specific the interaction should be i.e. everyone who has viewed your page, or everyone who has sent a message to your page for example – The level of customization is fantastic!

Once you have created your audience, you can then use it to create advertising campaigns etc. This new feature truly opens up a whole new avenue of possibility for Facebook advertisements – targeted adverts using customised audiences can help greatly to improve your exposure and lead generation.

Noisybird are social media and content marketing experts and are dedicated to helping you get heard online. If you would like to discuss this article or any of our services in greater detail then please feel free to get in touch. Give us a call on 0113 314 1979 or drop us an email at hello@noisybird.co.uk.

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How to avoid slow website page loading speed.

 

Slow page loading speed. It’s the age-old problem; you click on a website but then you wait and wait and wait. How frustrating is that?

 

Well, the facts show that if you have to wait more than just 3 seconds then there’s a 50/50 chance you’ll click away from the website and go find a faster one. That’s why it’s more important than ever to make sure that your website loads super fast. Check out the excellent infographic below which looks at 12 case studies to show how page load speed really affects conversion rates.

How Page Loading Speed Time Affects Conversion Rates: 12 Case Studies [Infographic]

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai.  It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimising page load time leads to noticeable improvements in customer experience, conversion rates, and ultimately, your sales revenue. In fact, reducing your website‘s page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. —blog.hubspot.com

 

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Social media marketing – what does the future hold?

Social media marketing is so important because social media is something that’s so intrinsic in society these days. It seems like every person and every business uses it and thrives on it. It’s a great tool, that’s for sure. But since it’s grown so quickly and made such a huge impact, it leaves many people wondering what the future of social media marketing will be. Which platforms will succeed? What’s the next big platform? Is it Snapchat? What about Musical.ly? and More generally, will social media keep growing at its current rate? Whilst nobody can predict the future, here’s some of our predictions for 2017 and beyond:

Video Will Be More Prominent

Whilst we’ve seen the fall of Vine this past year, video in general, is becoming more and more popular. In the future, we expect to see more video platforms starting up. That’s not to say visual networks like Pinterest or Instagram will suffer, but video will play just as an important role.

Facebook Is King

facebook-kingRegardless of what niche your business is in, Facebook still remains the best social media platform to promote yourself on. There are a couple of reasons for this. The first reason is it’s the platform that everyone is on. But I’m targeting businesses you may say? That may be true but behind businesses are people, like me and you, and they’re on Facebook.

It’s also a platform that’s great for any business and is geared more towards long-form content. Pinterest and Instagram are fantastic for images, Twitter prizes short and sweet, Facebook is still prefers longer content. It’s also a great way to show some behind the scenes and connect with your customers on a more personal level.

Social Media Marketing Is Vital

If you’re a business and you’re not doing social media marketing yet, where have you been for the last five years? Research tells us that social media is only growing and experts don’t believe it’s going to stop anytime soon.

If you’re a business, there are a few things you can do to ensure that you are maximising your presence on social media.

Know Why You’re There

If you’re just rambling on about what you had for dinner with no real purpose or drive, your content is going to be dull and your followers won’t be your followers for very long. This is not what social media marketing is about.

Know what your purpose is, what your goals are and you’ll soon be on a path to social success.

Invest in an all rounder

Investing in someone who is specialist across all the social media platforms will help your business a lot. If you aren’t sure how to drive traffic to your business through these channels, it’s time to call someone who does.

Social media marketing is the best way to get business nowadays and if you aren’t using it you’re missing out on a big portion of potential customers. Your competitors certainly are. Social media is only going one way (and that’s up) but by being smart about it and investing in your future, you’ll be successful no matter what the future holds.

Noisybird are social media and content marketing experts and are dedicated to helping you get heard online. If you would like to discuss this article or any of our services in greater detail then please feel free to get in touch. Give us a call on 0113 314 1979 or drop us an email at hello@noisybird.co.uk.

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Social video – why it is the future of content marketing

I know this has been said every year for the past few years but 2016 really is the year of social video. It’s totally revolutionised the way we do social media and it’s our view that this trend is only set to get bigger in 2017.

So why is social video so powerful? Simply put it’s storytelling through video. How else can a brand get over the whole background and ethos in such a succinct way? Video also has the power to stir emotions that the written word or images can’t – this emotion then motivates the watcher to action, whether that be to purchase your product or service or just share your video on their timeline.

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Email marketing – why small businesses must use it…

As a small business your marketing strategy will be totally different to that of a huge chain. You need to work hard to get the attention, press and interest that bigger businesses get simply because they have clout. As a small business, you’re probably wondering what your best way to gain attention. The answer is that there are many ways, but an effective way of marketing, if done right, is email marketing.

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Small business social media – our best tips to stand out

Social media is huge now, with dozens of different platforms and millions of users. It can definitely feel overwhelming, especially for small business social media. Although it can be tough to stand out, it can be well-worth your time and effort to stand out on various social media platforms. It can bring in tons of attention and future clients that otherwise you’d never have reached. You may be small, but it is possible. With these few tips you’ll be well on your way to gaining new customers and clients with minimal effort. Continue Reading